August 2015

The AMSOIL Print Center has everything you need to get connected to new customers and stay in touch with existing clients. The Print Center features a fresh selection of professionally produced AMSOIL fridge magnets, ads, banners, business cards, handouts and more that can be customized to fit your needs. Simply choose your products, customize them with your information and complete your order to receive personalized sales tools that coordinate with current AMSOIL advertising and marketing efforts.

Introduced in August 2012, the AMSOIL Vehicle Graphics Program has successfully increased AMSOIL brand awareness across the country by unleashing an easily identifiable, professional- and consistent-looking Dealer fleet. After evaluating both the Vehicle Graphics Program and the graphics themselves, we are introducing a slightly modified design and easing the co-op program’s requirements in order to increase access to more Dealers and encourage increased participation. The original co-op requirements specified vehicles had to be white or receive a made-to-order custom vinyl wrap (at increased cost), and they had to be 10 years old or less

AMSOIL Vice President, Technical Development Dan Peterson and Technical Product Manager – Drivetrain Mike Caruso recently achieved the status of Certified Lubrication Specialist (CLS), joining Co-President and COO Alan Amatuzio and Wind Turbine Tribologist Kevin Dinwiddie as AMSOIL corporate personnel who have earned this prestigious industry certification. Monitored by the Society of Tribologists and Lubrication Engineers (STLE), CLS certification is defined as “the only independent certification for the lubrication professional that verifies your broad lubrication engineering knowledge.

The Banner Kit has been discontinued and replaced with the Retail Account Merchandising Kit Program, which consists of four complimentary retail kits available to new, qualifying retail accounts. Each kit contains items that support a specific market segment: AMSOIL Auto Service Center Merchandising Kit (G3362) : Retail Counter Mat (G3351), 9” x 12” Window Decal (G3356) and roll of 500 Custom Oil Change Decals (G3374) ? AMSOIL Retail Merchandising Kit (G3363) : Retail Counter Mat (G3351), 9” x 12” Window Decal (G3356) and Shelf Kit (Gondola Header [G3360], two 24” x 5” Mid-Cap Shelf Blades [G3208] and three slide-in/pop-in Shelf Strips [G3361]) AMSOIL Powersports Merchandising Kit (G3364) : Powersports Counter Mat (G3353), 9” x 12” Window Decal (G3356), Powersports Shelf Talker (G3357) and Floor Mat (G3369) AMSOIL Motorcycle Merchandising Kit (G3365) : Motorcycle Counter Mat (G3354), 9” x 12” Motorcycle Window Decal (G3368), Motorcycle Shelf Talker (G3358) and Floor Mat (G3369) New retail accounts automatically qualify for a retail kit by purchasing $300 or more of products in their market segment within 90 days of their initial order. For example, if an auto service center places an initial order of $150 on Aug