October 2015

In an effort to improve the user experience and increase customer conversion, we began A/B testing on the AMSOIL corporate website in August. Approximately half of new visitors to www.amsoil.com were routed to a redesigned website featuring different graphic, copy and navigation options, while the other half of new visitors were routed to the current AMSOIL website. After analyzing the actions taken by more than 625,000 new visitors to amsoil.com, test results indicated the redesigned website outperformed the current website in customer conversions, orders and order values. Further optimized for mobile, the redesigned website also drew higher sales from mobile devices.

In an effort to improve the user experience and increase customer conversion, we began A/B testing on the AMSOIL corporate website in August. Approximately half of new visitors to www.amsoil.com were routed to a redesigned website featuring different graphic, copy and navigation options, while the other half of new visitors were routed to the current AMSOIL website. After analyzing the actions taken by more than 625,000 new visitors to amsoil.com, test results indicated the redesigned website outperformed the current website in customer conversions, orders and order values. Further optimized for mobile, the redesigned website also drew higher sales from mobile devices.

In an effort to improve the user experience and increase customer conversion, we began A/B testing on the AMSOIL corporate website in August. Approximately half of new visitors to www.amsoil.com were routed to a redesigned website featuring different graphic, copy and navigation options, while the other half of new visitors were routed to the current AMSOIL website. After analyzing the actions taken by more than 625,000 new visitors to amsoil.com, test results indicated the redesigned website outperformed the current website in customer conversions, orders and order values. Further optimized for mobile, the redesigned website also drew higher sales from mobile devices.

Effective Oct. 1, new AMSOIL Dealer Sales Brief and Product One Voice documents (released in conjunction with new products) will be combined into one convenient document. All new and existing documents will be accessible under the Training tab in the Dealer Zone (Training> Training Materials> Dealer Sales Briefs).

(Click to enlarge) The Lancaster AMSOIL Distribution Center is moving to a new location Oct. 26, 2015. The new facility provides better efficiencies and more room for growth. The current distribution center location will close at 12 p.m.

The change intervals for AMSOIL Ea Bypass Filters have been adjusted. The AMSOIL website and Ea Bypass Filters data bulletin (G498) have been updated accordingly.

New AMSOIL Ea® Oil Filters

by AMSOILCorporate

The following cartridge-style AMSOIL Ea?Oil Filters have been added to the AMSOIL product line and are now available for purchase: Ea15K05 General Applications Audi, Volkswagen w/2.0L Turbo DI (2005-15); Audi, Volkswagen 5 cyl. 2.5L (2005-14); Volvo S40, V50 (2004-11), S60 (2012-14), C30, C70 (2005-13), V60 (2015) (Volkswagen 06D-115-562); Volvo 8692305, 864 Replaces WIX 57187, MANN HU7196X Ea15K07 General Applications Hyundai V6 3.3L & 3.8L (2006-09); Kia V6 3.3L & 3.8L (2006-10) Replaces WIX 57061 Ea15K08 General Applications BMW 3 & 5 Series (1996-06), Z4 (2003-05) (BMW 11421427908) Replaces WIX 51223, MANN HU9254X