December 2015

AMSOIL has signed on as the presenting sponsor of an all-new engine dyno program that debuted Monday, Nov. 23 on the Motor Trend YouTube channel. Hosted by David Freiburger of the popular online program “Roadkill,” Steve Dulcich of Engine Masters magazine and dyno guru Steve Brule of Westech Performance Group, “Engine Masters presented by AMSOIL” is an informative and fun show featuring parts testing and engine-to-engine shootouts. The first episode appeared Monday, Nov.

On Dec. 1 AMSOIL launched a new process to nurture leads who request information about AMSOIL. This process affects all customer and Dealer leads and was carefully designed to improve conversions and maintain the prospect-Dealer relationship

European Car Formula Evolves

by AMSOILCorporate

The European Car Formula Synthetic Motor Oil labels are being revised slightly, removing the focus from SAPS levels and placing it on something easier for customers to understand: emissions system protection. The European Car Formula products will be referred to as the following: European Car Formula 0W-40 Classic Emissions System Protection Synthetic Motor Oil (EFO) European Car Formula 5W-40 Classic Emissions System Protection Synthetic Motor Oil (EFM) European Car Formula 5W-30 Improved Emissions System Protection Synthetic Motor Oil (AEL) European Car Formula 5W-40 Improved Emissions System Protection Synthetic Motor Oil (AFL) Labels reflecting the changes will begin appearing as inventory of European Car Formula products with current labels is depleted. In addition, five-liter packaging is discontinued and available while supplies last.

The new full-color 2016 AMSOIL calendar shines a spotlight on one AMSOIL employee/enthusiast each month of the year.? This year’s calendar is part of a coordinated campaign featuring print ads, videos and online content. Check the December AMSOIL Magazine for full details. Calendars personalized with your contact information are available from the AMSOIL Print Center. Click the Print Center icon in the Dealer Zone

The European Car Formula Synthetic Motor Oil labels are being revised slightly, removing the focus from SAPS levels and placing it on something easier for customers to understand: emissions system protection. The European Car Formula products will be referred to as the following: European Car Formula 0W-40 Classic Emissions System Protection Synthetic Motor Oil (EFO) European Car Formula 5W-40 Classic Emissions System Protection Synthetic Motor Oil (EFM) European Car Formula 5W-30 Improved Emissions System Protection Synthetic Motor Oil (AEL) European Car Formula 5W-40 Improved Emissions System Protection Synthetic Motor Oil (AFL) Labels reflecting the changes will begin appearing as inventory of European Car Formula products with current labels is depleted. In addition, five-liter packaging is discontinued and available while supplies last. Affected European Car Formula products will be available in gallons Dec.

Due to supply issues, introduction of the new Ea15K05, Ea15K07 and Ea15K08 cartridge-style Ea Oil Filters has been delayed until mid-December. We apologize for the inconvenience. Continue to check the Dealer Zone for updates.

On Monday, Jan. 4, 2016 we will launch AMSOIL University Online, a training site exclusive to AMSOIL Dealers.