February 2016

The early returns are in and AMSOIL University Online appears to be a big hit. Since launching free trial access of AU Online Jan. 4, hundreds of Dealers have sampled the training content and provided valuable feedback to the AMSOIL Dealer Development Department. We’re happy to report that the reaction to AU Online has been overwhelmingly positive

New AMSOIL Synthetic Dirt Bike Transmission Fluid (DBTF) is designed for riders who prefer a dedicated transmission fluid instead of a multi-purpose motor oil. Last year, in response to market demand, we introduced AMSOIL Synthetic Dirt Bike Oil ( DB40 , DB50 , DB60 ). It is fine-tuned for confident clutch feel and outstanding wear protection – benefits riders demand. While Synthetic Dirt Bike Oil delivers excellent performance, some riders, particularly owners of dirt bikes that use a separate sump for the transmission fluid, prefer a dedicated transmission fluid instead of a multi-purpose motor oil.

Effective March 1, DOMINATOR Coolant Boost’s formulation will feature the latest organic-acid technology. The new technology will add to the benefits provided by the previous formulation, including reduced engine temperatures up to 25ºF (previously 19ºF) in straight-water applications and up to 54 percent faster engine warm-up times (previously 45 percent). Organic acids are more robust and longer-lasting than inorganic acids, offering excellent resistance to scaling, drop-out and corrosion

AMSOIL Updates 12-Store Policy

by AMSOILCorporate

In order to maximize opportunity for Dealers, AMSOIL has updated its 12-Store Policy with the following: Businesses that own more than 12 retail outlets may only register individual outlets as separate retail accounts. Each outlet/account must have the authority to establish an account and place individual orders for its own store. Invoices, co-op advertising credit and other documents will be sent to the individual account. Individual outlets/accounts may not use centralized distribution, group shipments, transfer inventory between outlets or combine co-op advertising credits.

The Preferred Customer kits (G07PC, G8007PC) previously contained an abundance of material that sometimes overwhelmed new Preferred Customers. In order to help simplify the Preferred Customer Program, help P.C.s quickly find the information most important to them and encourage them to place their first orders, the contents of the Preferred Customer kits have been adjusted to include the items listed below. In addition, Preferred Customer identification cards are no longer provided upon registration

Bypass System Updates

by AMSOILCorporate

Effective in March, AMSOIL Bypass Filtration Systems will boast fresh new packaging, updated installation instructions and additional parts designed to ease installation. · Easier-to-understand installation instructions · Easier-to-understand filter service intervals · Fresh new packaging · Added template stickers to ease mounting · Extra hose and a BP89 fitting added to BMK21 system · Four BP261 fittings and hose added to BMK22 system · Ea ® Heavy-Duty Bypass Filter (EaBP120) and hose added to BMK30 system

Effective March 1, AMSOIL 20W-50 Synthetic V-Twin Motorcycle Oil will be updated with labels and packaging that brings it in line with 20W-40 Synthetic V-Twin Motorcycle Oil . SAE 60 Synthetic V-Twin Motorcycle Oil labels and packaging will follow in May. Together they will complete the AMSOIL V-twin product line. The formulations and pricing will remain unchanged.

AMSOIL now offers a program to guide new, unsponsored Dealers as they start their new businesses. While the majority of new Dealers start their businesses by registering with the help of an experienced Dealer, many of them register directly with AMSOIL and are subsequently assigned to a T-1 Certified Dealer. In an effort to strengthen the AMSOIL opportunity, we are rolling out a new program on Feb