this business and that's exactly how our marketing plan
is designed to work. And whether it be someone trying
to buy this company or someone trying to undercut
our Dealers, we don't want any part of it.
Have you seen the December 24 issue of Snow Week
magazine? It is quite an exhibit of AMSOIL snowmobile
racing. The front cover features a full page photo of
Justin Tate flying through the air on a machine that is
totally emblazoned With AMSOIL logos. Inside is a
double page ad for Ski-Doo showing Justin's number 28
machine, again covered with AMSOIL logos. Then the
feature story is about Justin Tate's win at the Spirit
Mountain, Minnesota race. AMSOIL totally dominated
this issue of Snow Week magazine.
Action News, all four of our riders accepted awards at the
supercross season opener in Anaheim, California.
winner's podium gives tremendous credibility to the
performance of our products. That, after all, is the
reason we're involved in racing in the first place.
performance products sales have increased tremen-
dously this past year thanks to your efforts and our
racing promotions. This is especially true of our two-
cycle oil sales, which have increased over 50% this
past year. That, on top of a 50% increase over the pre-
vious year, makes our two-cycle oil one of our best
selling products today.
period. A friend of mine told me about an acquaintance
who was researching lubricants over the Internet and
determined that AMSOIL made the best motor oils and
Mobil came in second. But he said someone made the
comment that the owner of AMSOIL was an "arro-
gant" son-of-a-gun.
made and I'm not shy about saying so. If that's being
arrogant, then I guess I'm arrogant. But in business,
you've got to "toot your own horn", because if you
don't, nobody else will. Of course, you must have
something legitimate to toot about or you could be
labeled a blowhard.
are growing, our promotions are successful, and our
sales continue to grow. Your wagon is hitched to a
winning team. We're on our way to another banner
year in 2002. Let's continue making things happen
together!
other corporations or investors who wish to purchase
AMSOIL Inc. I recently received another such offer in
a letter stating that their research indicated we made
excellent products and had a good management team
in place. Yes we do and yes we have, but my response
is and has always been, . . . "not for sale".
millions of people. This is bound to attract potential
investors. It also has attracted the interest of some large
retailers. They know the AMSOIL name is marketable.
But there would be major drawbacks for us and our
Dealers if we let them buy and sell on their terms.
retailer. We backed out when the discounter insisted on
purchasing and selling our products at a lower price
than our Dealers can purchase and sell the products for.
In essence, we turned our backs on a possible multi-mil-
lion dollar a year sale because we knew it wasn't good
for AMSOIL Dealers.
hurt our Dealer network. There have been a number of
MLM companies who have used their dealers to put
them on the map, then turned their backs on them and
abandoned MLM for conventional marketing. Can you
imagine how frustrated and disappointed those dealers
had to be? All their work building sales organizations
went down the drain.
way. We make a great team, AMSOIL INC. and you
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