changes and other services for fleets
and individuals. Every year National
Oil & Lube News conducts its Mobile
Lube Survey to determine patterns in
advertising, operations and sales.
ing methods and customers are
quite different. Mobile lubes rely
heavily on word-of-mouth advertis-
ing. In fact, 40 percent of mobile
lube operators list it as their best
form of advertising.
strategies are also important. "In this
business you must find your cus-
tomers, not the other way around,"
says Len Estevez, president of Lube
N' Go Mobile Oil Change Company.
"Marketing your business profes-
sionally by using telemarketers,
informative brochures, flyers and vis-
iting businesses face to face about
your service is essential to becoming
successful in this unique service
business."
ual customers, the target customers
for mobile lubes are fleets. Fixed
lube sites report only 11 percent of
their business comes from fleets,
while mobile lube operators report
69 percent of their business comes
from fleets.
leading corporations including
Oklahoma Natural Gas, Blue Bell
Creameries, Brinks Armored Car
Service, Federal Express, Wells
Fargo and Enterprise Rent-a-Car,"
says Bob Davis, owner of Tour de
Lube in Oklahoma City, Okla. "We
also maintain police, fire and ambu-
lance units for several smaller cities
as well as vending, courier and ser-
vice companies."
individuals, and some operators
focus primarily on serving individu-
of private party than fleet," says Rod
Beydler, owner of Rod's Mobile
Lube in Hesperia, Calif. "I service
cars and light trucks on a ramp
trailer. It allows me to work just
about anywhere even parked on
the side of the road. I do a lot of
work at office complexes."
ing out and offering additional
services. "New technology has intro-
duced new services that can be per-
formed onsite," explains Estevez.
"For example, coolant flushes and
transmission flushes can be per-
formed on site and can be very
profitable."
Mobile Lubes
fleet services means mobile lube
businesses will continue to grow and
prosper in the future. "The rising
cost of real estate is contributing to
entrepreneurs seeking a less expen-
sive opportunity to break into the
"As businesses and the general
public become educated about this
service and how it can save them
both time and money, you'll see
more mobile lube operations across
the country."
mobile lube market, with 73 percent
of operators offering them. AMSOIL
already has a significant presence,
registering as the third best-selling
synthetic in the mobile lube market.
for Mobile Lubes
AMSOIL Dealers. The AMSOIL XL-
7500 Oil Change Program offers
quick and mobile lube operators a
higher profit potential, while offer-
ing customers superior protection
and performance for extended drain
intervals.
als necessary to register mobile and
quick lube businesses as AMSOIL
accounts.
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