The McFaul article notes that AMSOIL INC. is the
only oil company making any attempt to promote the one
single measure of quality that a consumer can under-
stand. That is increased drain intervals. In fact the other
oil companies have worked against increasing drain inter-
vals in the U.S., which means more oil is being made, sold,
and ultimately being disposed of than is necessary.
Therein lies the ethical problem they are faced with. Is it
right to produce more of a product than is needed, know-
ing that it will result in increase pollution?
McFaul asks, "Do lube industry managers have an
ethical duty to develop and reveal information on their
product that could reduce the pollution burden, even
though it might reduce the size of their market?"
These are good questions. As the quality of motor
oils and the engines they're used in here in the U.S.
have improved, the drain recommendations have not
increased to match the oil's capabilities. I started this
company with the express purpose of making motor oils
that were of such high quality, they could totally out-
perform the oils of the day. The first oil I made extended
drain intervals to 25,000 miles or one year. The tech-
nology was available for me to do that over thirty years
ago. The other oil companies were recommending
2,000- to 3,000-mile drains back then. They haven't
come very far in 30 years, have they?
Wouldn't it be better to conserve the resources we
have now rather than wasting them on unnecessary oil
changes? Wouldn't it be intelligent to reduce the
amount of used motor oil we generate by using it
longer in service like they do in Europe rather than
throwing it away before it's necessary? We are con-
stantly searching for more and more energy resourses
when one source is right under our noses.
McFaul states, "(The API's) stance treats consumers
like ignorant yokels ignores the high technical skills
of the oil industry, the advances in engine design and
materials, the vast improvement in engine oil quality
over the past decade, the impact of untreated oil flow-
ing into the environment and common sense."
You might ask why I would write in favor of increas-
ing our competition's drain intervals. Are today's
petroleum motor oils really capable of longer drain
intervals? If they are already used longer in Europe, how
can it be denied? We at AMSOIL certainly have no fear
of increased competition from other oil companies on
any level, whether it be performance or service life.
Our oils are specifically engineered to last longer in
service and perform better than any product on the
market. Our published tests and over thirty years of sat-
isfied customers prove it.
The real question is what is the right thing for these
oil companies to do? Continue to make recommenda-
tions that increase their profits but result in higher
levels of pollution, or not? In the meantime, you have
a real story to tell with the products you use and sell.
We began the trend towards extending drain intervals
and making oils that were more fuel efficient. Our cus-
tomers and our planet benefit from this!
A. J. "Al" Amatuzio
President and CEO, AMSOIL INC.
From time to time, I read something I believe would be
of interest and value to our Dealers so I pass it on in my
monthly message. What follows is a continuation of my
June, '03 message on a subject I think will interest you.
Over the years European auto manufacturers have
gradually increased their recommended drain inter-
vals. Today, many are double those currently recom-
mended by U.S. carmakers, even though many of the
same motor oils are used in both.
More recently, U.S. manufacturers have also
increased their drain recommendations. But despite
the fact that manufacturers are extending new car
drain intervals, the major oil companies are sticking to
their 3,000-mile drain recommendations. According
to Automotive Editor, David McFaul, in a feature arti-
cle he authored in the December issue of Lubes 'n
Greases magazine, the waste created by these unrealis-
tic recommendations put the oil companies in an eth-
ical dilemma.
Due to its long-term threat, McFaul names nuclear
waste as the top pollutant today. But he actually com-
pares it to dumped, untreated used motor oil, saying that
even though it doesn't have to be buried for thousands
of years, dumping used motor oil comes at a very high
environmental price. According to the Environmental
Protection Agency, improperly disposed used oil is the
largest single source fouling our nation's waters. A single
quart can foul thousands of gallons of water, and up to
200 million gallons are being dumped annually.
McFaul states, "While the nuclear power industry
would not support the production of excess uranium
fuel, it is not inconceivable that the U.S. oil industry
would support, encourage, and skillfully promote excess
gasoline engine oil usage, despite the harmful effects of
its waste product on the environment." He said that, in
fact, considerable evidence supports this conclusion.
2
JanPages74031 12/19/03 9:58 AM Page 2