Oil Additive or SNAKEOIL Additive?

The Plot Thickens

Just as we were about to go to press with this article, we were contacted by the public relations firm of Trent and Company, an outfit with a prestigious address in the Empire State Building, New York. They advised us they were working for a company called QMI out of Lakeland, Florida, that was marketing a "technological breakthrough" product in oil additives. Naturally, we asked them to send us all pertinent information, including any testing and research data. What we got was pretty much what we expected. QMI's oil additive, according to their press release, uses "ten times more PTFE resins than its closest competitor." Using the "unique SX-6000 formula," they say they are the only company to use "aqueous dispersion resin which means the microns (particle sizes) are extensively smaller and can penetrate tight areas." This, they claim, "completely eliminates the problem of clogged filters and oil passages."

Intrigued by their press release, we set up a telephone interview with their Vice-President of Technical Services, Mr. Owen Heatwole. Mr. Heatwole's name was immediately recognized by us as one that had popped in earlier research of this subject as a former employee of Petrolon, a company whose name seems inextricably linked in some fashion or another with virtually every PTFE-related additive maker in the country. Mr. Heatwole was a charming and persuasive talker with a knack for avoiding direct answers as good as any seasoned politician. His glib pitch for his product was the best we've ever heard, but when dissected and pared down to the verifiable facts, it actually said very little. When we asked about the ingredients in QMI's treatments, we got almost exactly the response we expected. Mr. Heatwole said he would "have to avoid discussing specifics about the formula, for proprietary reasons." After telling us that QMI was being used by "a major oil company," a "nuclear plant owned by a major corporation" and a "major engine manufacturer," Mr. Heatwole followed up with, "Naturally, I can't reveal their names - for proprietary reasons." He further claimed to have extensive testing and research data available from a "major laboratory," proving conclusively how effective QMI was. When we asked for the name of the lab, can you guess? Yup, "We can't give out that information, for proprietary reasons."

What QMI did give us was the typical "testimonials," though we must admit theirs came from more recognizable sources than usual. They seem to have won over the likes of both Team Kawasaki and Bobby Unser, who evidently endorse and use QMI in their racing engines. Mr. Heatwole was very proud of the fact that their product was being used in engines that he himself admitted are "torn down and completely inspected on a weekly basis." Of course, what he left out is that those same engines are almost totally rebuilt every time they're torn down. So what does that prove in terms of his product reducing wear and promoting engine longevity? Virtually nothing. Mr. Heatwole declined to name the source of QMI's PTFE supply "for proprietary reasons." He bragged that their product is sold under many different private labels, but refused to identify those labels "for proprietary reasons."

When asked about the actual size of the PTFE particles used in QMI, he claimed they were measured as "sub-micron in size" by a "major motor laboratory" which he couldn't identify - you guessed it - for "proprietary reasons." After about an hour of listening to "don't quote me on this," "I'll have to deny that if you print it," and "I can't reveal that," we asked Mr. Heatwole if there was something we could print. "Certainly," he said, "Here's a good quote for you: 'The radical growth in technology has overcome the problem areas associated with PTFE in the 1980s'" "Not bad," we said. Then we asked to whom we might attribute this gem of wisdom. DuPont Chemical, perhaps? "Me," said Mr. Heatwole. "I said that." QMI's press releases like to quote the Guinness Book Of Records in saying that PTFE is "The slickest substance known to man." Far be it from us to take exception to the Guinness Book, but we doubt that PTFE is much slicker than some of the people marketing it.

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